Kodak is an American company that is best known for its photographic film products. Kodak was one of the most popular brands on the market for 35mm films during the 1990s, at a time when most households owned a film camera and would typically purchase film rolls for their photo taking. This signboard was commonly seen in Singapore during that period, as photo studios and shops not only sold film rolls – in this case Kodak film – but also helped to process the films for a fee.
