This signboard was an advertisement for the instant photo service offered by Polaroid during the 1990s, as referenced by its tagline “Quality portraits in 60 seconds”. This service used a camera that was designed to meet various photo-identification needs, including passport photos and photos for job applications. The camera produced four portraits on each sheet of Polaroid instant film, and depending on individual preference, one could choose to have either four identical images, or images that had each differing from the other.
