In the years before the Revolution, materials promoting Mao and his political ideals such as these postcards were already in circulation among the public. However, at the height of the Revolution (late 1960s), Mao was everywhere, dominating every aspect of life. The decade from 1966 to 1976 was the period of the Great Proletarian Cultural Revolution (better known as the Cultural Revolution) in China. Launched by Mao Zedong, Chairman of the Chinese Communist Party, it was a political campaign that sought to weed out anti-socialist elements at various levels of society as well as to revive the revolutionary fervour of the masses. The intensification of Mao’s personality cult was one of the key features of the Cultural Revolution.
