Singer catalogue

Title
Singer catalogue
Year/Period
c.1960s-1970s
Region
Singapore
Object Type
catalogues (documents)
Material
paper (fiber product), ink
Technique
printing (process)
Dimension
Object size: 9.0 x 13.4 cm
Accession No.
2024-00147
Collection of
National Museum of Singapore

Aside from sewing machines, this catalogue also advertises fridges, cookers, a portable fan and typewriters. Singer's marketing, including this catalogue, emphasized the role of women and their relationship to the home, evoking ideals of modesty, and diligence.

 

See related items

A singer

Rigaud catalogue

Thermos catalogue

Yardley catalogue

You May Also Like

card-img-top
COLLECTIONS

A singer
card-img-top
COLLECTIONS

Rigaud catalogue
card-img-top
STORIES

Street Corner Heritage Galleries: Kampong Gelam
card-img-top
STORIES

Heritage Volunteer: Ho Kwen Khee
card-img-top
PLACES

C.P. Ghariwala
card-img-top
PLACES

Goodwood Park Hotel (Tower Block)
card-img-top
RESOURCES

MUSE SG Volume 13 Issue 02
card-img-top
RESOURCES

MUSE SG January 2023
card-img-top
MUSE

Fukusa: Japanese Gift Covers from the Chris Hall Collection
card-img-top
MUSE

Material of Possibilities: Plastic in Post-war Singapore