Barbie and Hello Kitty collaboration doll

Collections
1601783
Title
Barbie and Hello Kitty collaboration doll
Year/Period
1999
Region
Singapore and Japan
Dimension
Pls refer to individual parts for measurement
Accession No.
2024-01061
Credit Line
Gift of Mdm Chng Poh Gek

Playing with dolls is a common childhood experience, especially for girls. From the latter half of the 20th century, dolls began to get more sophisticated and varied, offering children a wide variety of appearances, costumes, accessories and modes of interaction for their play. This Hello Kitty Barbie doll is the product of a collaboration between two very popular character toy makers from the USA and Japan, Mattel and Sanrio. It comes with stationery, stickers and mini envelopes to encourage children to write letters to their friends. It is an example of the kinds of innovative interactivity and marketing increasingly seen in toys of the 1990s-2000s.