The Singapore fashion label, Baju by Oniatta was founded by Oniatta Effendi in 2016, focusing on batik and batik wearing. Its pieces are inspired by and reinvent traditional Malay and Javanese silhouettes for the contemporary wearers. Baju by Oniatta works with traditional batik makers from Indonesia in creating the designs of each batik fabric; experimenting greatly with traditional batik motifs and colours, employing both traditional batik tulis (hand-drawn batik) and batik cap (stamped batik) techniques.A Baju by Oniatta signature design, the Kebaya Kemben celebrates heritage and tradition, inspired by the Indonesian breast cloth or kemben, and married with the classic silhouette of the kebaya. The kebaya is made from a pink and white seersucker, while the reversible obi is made blue and white, and pink and white batik cap.
