Regulated by the Singapore Tourism Board, the Travel Agents Act ensures that travel agents or tour operators are licensed to carry out their business while helping to safeguard consumers’ interests. This license was awarded to Alphaland Travel Services, a Singaporean company that offered trishaw tours from the 1990s to 2000s. With its office located in Middle Road, Alphaland’s fleet of trishaws were stationed at the nearby Sim Lim Square and operated a route along Little India, a historic precinct popular among tourists.