Object size: 16.1 x 19.4 cm (folded)
This record card would have contained the details of the customer who patronised Fatman Singapore Gents' Wear Company in the 1980s. Details included the customer's name and contact, as well as his measurements, orders and payment amounts. Fatman Singapore Gents’ Wear Company was one of the local tailor shops that specialised in the making of men’s Western suits as early as the 1950s. Its branding of a fat gentleman in a Western suit which is unique and familiar to many, implied that the tailors at Fatman understood the male body, and could tailor clothes to fit all body types. The founder of Fatman was Mr Choo Foo Wah who started out as an apprentice to a local tailor (specialising in making Western suits). In 1955, he set up his own business, Singapore Tailor, at Desker Road (1955–1957), after which it was renamed Fatman Singapore Gents’ Wear Company, with its main shop in Jalan Besar (1957–2009), later Whampoa area (2009–2018), as well as branches along Victoria Street (1975–1981) and in the Orchard Road area (1981–1994). In the 1960s, with Western culture making greater inroads into the local fashion consciousness, there was an increasing popularity for made-to-measure clothing which led to a demand for tailors who could replicate coveted Western designs. Between the 1970s and the 1980s, Fatman was one of the most renowned tailor shops in Singapore, ordering fabrics from London to satiate the growing demands of consumers, who also appreciated Fatman's fine workmanship.
