This souvenir magazine was published to supplement the New Era Exposition in 1968, organised by the constituencies of Kampong Glam, Nee Soon and Crawford under the patronage of Foreign Minister Mr S. Rajaratnam. The fair was held at the Golden Mile stretch between Beach Road and Nicoll Highway from 14 Sep to 13 Oct 1968, and served to showcase Singapore’s industrial and commercial development. Emphasis was placed to featuring locally manufactured goods, and the proceeds from the exposition were channelled to the National Defence Fund.