This is a travel brochure marketing Shantung (Shandong) as the 'Land of Confucius', or 'China's Holyland'. It particularly promotes the economy of travel to China, promising that you could 'see China for less than you live at home'. This suggests a vast economic disparity between the East and West at the time (early to mid 20th century). The brochure uses picturesque landscape illustration to encourage the traveller to venture to China. This brochure was previously collected by the Raffles Hotel Museum.