Shoe box from Adele

Title
Shoe box from Adele
Year/Period
1960s-70s
Region
Singapore
Material
Dimension
Object size: H 9.2 x W 28.5 x D 16.0 cm
Accession No.
2014-00719
Credit Line
Courtesy of Dr. Kenson Kwok

This is a green shoe box that was used to store ladies’ shoes from Adele, which was available at Orchard Road and Raffles Place. The shoes which the box contained could have been bought in the 1960s-70s, when a wide variety of brands, both local and foreign, were made available to consumers in Singapore. The late 60s-70s saw the emergence of a new breed of shoppers who had a greater disposable income.