Collector's album for Milkmaid brand sweetened condensed milk tin labels, Tropical Fish series

Title
Collector's album for Milkmaid brand sweetened condensed milk tin labels, Tropical Fish series
Year/Period
mid 20th century
Region
Singapore
Material
Dimension
Object size: H21.7 x W25.6 x Thickness 0.7 cm
Accession No.
2007-51162

The Swiss packaged food corporation Nestlé produced a widely consumed Milkmaid brand of sweetened condensed milk that came in tin cans. On the back of tin labels (see accession no. 2007-51164) there were pictures of tropical fish found in Malaysia as part of a marketing campaign. This album, sold for collectors of the tin labels, belongs to a series of objects (accession nos. 2007-50972 to 51483) that document the lifestyle and consumption of a typical Chinese upper middle-class family in the mid 20th century.