Title
A box of face powder
Year/Period
1950s-1960s
Region
Singapore
Object Type
Material
Dimension
Object size: 2.9 x 5.5 x 5.5 cm
Accession No.
2006-00384
Collection of
Post-war Singapore saw more women stepping out of their roles as homemakers to join the workforce as salaried employees. With greater spending power, women became consumers of beauty products. Recognizing this, cosmetics companies developed a series of beauty products targeting different demographics of women. Advertisements featuring foreign and local brands such as Max Factor, Yardley, Revlon, Hazeline Snow and Lux also became staples of local beauty magazines.
