Title
John Little & Co. advertisement poster
Year/Period
c. 1910
Region
Singapore
Dimension
Image size: 60.4 x 45.4 cm
Accession No.
2006-00221
Collection of
English education and Hollywood played a role in how women understood fashion and adopted Western attitudes. Hollywood introduced flappers, while magazines in Chinese and English featured the latest in fashion. Girls cut their hair short, wore make-up, went to the movies and aspired to look like their favourite movie stars. The affluent could shop for the latest luxury goods at department stores like John Little & Co. and Robinson & Co. Each item on this advertisement poster has a serial number that corresponds to its number in the department store catalogue.
