Chinese campaign poster on social graciousness

Title
Chinese campaign poster on social graciousness
Year/Period
c. 1979
Region
Singapore
Material
Dimension
Image size: 25.4 x 38.3 cm
Accession No.
2005-00417
Credit Line
Gift of the Ministry of Information, Communications and the Arts

The National Courtesy Campaign was launched in 1979 to promote qualities such as graciousness and neighbourliness. The campaign’s mascot was initially a Smiley logo, which was replaced in the 1980s by Singa, the Courtesy Lion.