Prototype illustrating the corporate visual identity of Telecoms on bicycles and motorcycles

Bicycles were among the earliest two-wheeled vehicles used by staff from both the Telecommunications and Postal Departments since the 1960s. Following the 1982 merger of Telecoms with the Postal Services Department, they became an indispensable part of the organisation’s island-wide operations, along with motorcycles which were added to the fleet in the early 1970s.This prototype shows how the refreshed corporate identity of Telecoms was applied to its fleet of two-wheeled vehicles. It was designed by Hengdesign Associates as part of Telecoms' corporate rebranding campaign which began in 1979. The design features bold strokes of paprika orange sweeping diagonally across two-thirds of each vehicle's body, contrasted with the white, remaining one-third segment, giving an impression of movement and dynamism. A subtle band of warm grey (Pantone 403)—the secondary colour of Telecoms’ secondary colour—serves as a visual accent, echoing its use on other assets like scooters and public postal boxes. Collectively, the colour palette and composition convey movement, energy, and a modern outlook—turning the bicycles and motorcycles into mobile expressions of the brand.Helmed by U.S.-trained principal designer James Heng, Hengdesign Associates played a major role in shaping some of Singapore's most iconic corporate identities such as that of NTUC FairPrice, Oversea-Chinese Banking Corporation and Singapore Press Holdings. From forms and signage to stationery and vehicles, Hengdesign’s work unified Telecoms’ presence across all touchpoints—projecting not just a corporate brand, but the image of a futuristic nation charting its path into the future.