Travel Poster titled “Malaya: Land of Sunshine”

Prior to the 19th century, leisure travel was a privilege of the upper classes. The development of railroads such as the Federated Malay States Railways (FMSR) played a huge role in promoting tourism. Travel posters such as this would typically emphasis the wild and sublime beauty of the landscape as well as to exoticise the “other” – often what was seen as native of the land. They presented travellers with the exciting possibility of encountering and experiencing new cultures – in this case, it was to meet with the Malay locals who were dressed in ethnic clothes.

See related items

Travel Poster titled “Romantic Malaya” issued by the Federated Malay States Railways

Visit Malaya Travel Poster

Travel Poster titled “Travel in Comfort by Malayan Railway”

Malaya Travel Poster issued by the Federated Malay States Railways Kuala Lumpur