Title
Esso Smiles Driver Rewards card
Year/Period
Late 20th century - Early 21st century
Region
Singapore
Object Type
membership cards
Material
plastic (material)
Technique
forming (physical activity), embossing (technique), printing (process)
Dimension
Object size: 8.5 x 5.3 x 0.1 cm,
Object size: 5.5 x 8.5 x 0.1 cm
Object size: 5.5 x 8.5 x 0.1 cm
Accession No.
2020-00203
Collection of
Credit Line
Gift of Dr Jack Tsen-Ta Lee, in memory of Mary Kwan Tse-Chwong
NLB Type
Cultural artefact
The Esso Smiles Driver Rewards card is part of the Esso Smiles Driver Rewards Programme – a customer loyalty programme which provided opportunities for consumers to accumulate points through their purchases. Known as “smiles points”, these loyalty points can be used to redeem shopping and dining vouchers.
