Launched in 1960, this popular womens' magazine continues to be poublished by Singapore Press Holdings. According to the SPH website, the magazine was an immediate success as it garnered the highest readership. Her World is now also published regionally in Thailand, Malaysia, Indonesia and Vietnam.The content included in the magazines - health, career, lifestyle, and fashion - and its attractive covers are a useful resource to understand habits of consumerism. That the magazine is specifically targeted for women makes it even more important for it gives us an understanding of the dominant idealogy presented in popular publications.
