This tourist souvenir postcard shows (clockwise, from left to right): the statue of Sir Stamford Raffles in front of the Victoria Theatre and Concert Hall; the Sack Monk sculpture at the Tiger Balm Gardens (now Haw Par Villa) theme park along Pasir Panjang Road; pagodas in the Chinese Garden (also known as Yu Hwa Yuan) at Jurong; the Central Business District at the mouth of the Singapore River; the Vanda Miss Joaquim hybrid orchid, Singapore’s national flower; blocks of Housing and Development Board flats along East Coast Park; the control tower of Changi Airport; and an inverted image of the Orchard Road tourist and shopping belt near the junction of Scotts Road. In the centre of the postcard is an image of the Merlion sculpture at the Merlion Park situated along the mouth of the Singapore River.The Singapore Tourist Promotion Board (STPB) was created in 1964 as a statutory board by the government to develop and promote Singapore as a tourist destination. Following its establishment, the STPB actively encouraged investment in tourist infrastructure such as hotels, shopping facilities and tourist attractions and aggressively marketed Singapore as a holiday destination. Such efforts paid off, with tourist arrivals increasing from 100,000 in 1964 to over 2 million by 1978. The tourism boom created a thriving trade in souvenirs, which included postcards that depicted various tourist attractions and sceneries in Singapore.
