Cognac advertisement poster

Title
Cognac advertisement poster
Year/Period
Undated (Probably early 20th century)
Region
China
Dimension
Object size: Without,
Metal Hanger: L 63.8 x,
Object size: With,
Metal Hanger: L: 68 cm,
x W: 48.5 cm
Accession No.
2000-03570
Collection of
National Museum of Singapore

This advertisement was an extension of the ‘yuefenpai’, or calendar poster, China’s earliest form of commercial art. The calendar poster originally only showed illustrations of foreign products, before evolving into the ‘beautiful lady’ calendar posters, or ‘meinu yuefenpai’, in which beautiful women took centrestage.

 

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