Title
Courtesy campaign poster
Year/Period
1985
Region
Singapore
Object Type
Material
Technique
Dimension
Image size: 50.7 x 38 cm
Accession No.
2005-00426
Collection of
Credit Line
Gift of the Ministry of Information, Communications and the Arts
NLB Type
Document
The Courtesy campaign began in 1979 in an attempt to encourage Singaporeans to show courtesy, consideration and kindness to one and all. The campaign mascot, Singa the lion, was introduced in 1982 and it has appeared on posters, billboards and various media advertisements.