Song + Kelly is a Singaporean label named after its founders, Singaporean fashion designer Wykidd Song and British graphic designer Ann Kelly. The duo met and formed a partnership in the United Kingdom in 1993 and established their eponymous label in Singapore in 1995. Known for its long, clean silhouettes and understated designs, Song + Kelly achieved both local and international success. It was the first Singaporean label to show at prestigious fashion events such as the New York Fashion Week and the London Fashion Week. The label was subsequently carried by upscale department stores such as Harrods and Selfridges in London and Neiman Marcus in the United States. In 2000, Club 21, a Singaporean luxury lifestyle and retail company owned by entrepreneur-hotelier Christina Ong, acquired a majority stake in the label and it was renamed Song + Kelly 21. Song and Kelly ended their creative partnership in 2007. Song went on to start his own design firm, WK Design.