Title
Courtesy campaign poster in Malay
Creator
Year/Period
c. 1990
Region
Singapore
Material
paper
Dimension
Image size: 42 x 29.8 cm
Accession No.
2005-00418
Collection of
Credit Line
Gift of the Ministry of Information, Communications and the Arts
NLB Type
Document
The Courtesy campaign began in 1979 in an attempt to encourage Singaporeans to show courtesy, consideration and kindness to one and all. The campaign mascot, Singa the lion, was introduced in 1982 and it has appeared on posters, billboards and various media advertisements.
